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Family-Owned

Built on Trust.
Driven by Service.

Prime Equipment Rentals is a family-owned company with decades of rental industry experience, a brand new fleet, and a promise to do the job right.

Our Story

Experience Meets Ambition

Prime Equipment Rentals was founded by a family with deep roots in the rental equipment business. We're not new to this industry — we've spent years learning what contractors need and how to deliver it right.

Our philosophy is simple: invest in a brand new fleet, treat every customer with integrity, and back it all with the kind of service that earns loyalty. Downtime costs you money, so we maintain every machine on a strict schedule and keep our team one call away.

We started with a single location in Texas and plan to grow across the state. That only happens if customers come back, so every decision starts with doing right by them.

Prime Rentals Team
NEWFleet
The Prime Difference

Why Contractors Choose Us

Renting the machine is the easy part. We help you pick the right one, get it there on time, and keep it running.

Quality First

A brand new fleet, inspected before every rental and maintained between them.

Expert Team

Decades of combined rental experience. Ask which machine fits the job and you'll get a straight answer.

Honest Service

No hidden fees, no runaround. We believe in transparent pricing and straightforward advice you can trust.

Fast Response

24/7 support and same-day delivery available. Breakdowns don't wait for business hours.

Prime by the Numbers

Where we're starting from.

20+
Years of Experience
100%
New Fleet
1
Texas Location
24/7
Customer Support
Our Foundation

Core Values

Four values guide how we run this company. We hire by them, and we expect you to hold us to them.

L

Loyalty

We stand by our customers, our crew, and our word. We build strong relationships that last and show up when it counts.

I

Integrity

We do the right thing, even when no one's watching. We believe in honesty, hard work, and taking responsibility for the job.

F

Focus

We stay sharp, work hard, and get the job done right. We keep our attention on what matters: safety, service, and results.

E

Excellence

We don't cut corners. Reliable equipment, dependable service, and work we're willing to put our name on.

Ready to Get Started?

Need one machine or a whole fleet for the season? Call us and we'll sort it out.